How to Build Your Keyword List for Google Adwords

To use Google Adwords to effectively market your products or service, the choice of keywords is very important. See below for steps that you should consider when using Google Adwords or any other PPC models.

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1. Include misspelled or mistyped phrases. You will be surprised that there are actually a lot of searches conducted on the Internet with misspelled search terms. See if you can think of any typos that a user may make when spelling the name of your product.
2. Use uncommon phrases. An example is "Canon Printer Model XXXX@@JJD". The person who searches for information which is so specific is more likely to buy the product.
3. Translate to words and phrases outside of English. What is the name of your product in Spanish and Japanese?
4. Use Keyword Research to find more profitable keywords for your ad.
5. Use the Google AdWords Keyword Tool Keyword Tool to find more keywords
6. Keep the number of keywords per adgroup low. If possible, use only one keyword per adgroup, but use all three match types.
7. Keep your AdWords Ad text relevant to your keyword. Use the keyword once in the headline and once in the body of the text ad.
8. Monitor your AdWords account performance. Delete keywords and AdGroups with low number of impressions and clicks. Each Keyword in an AdGroup affects the whole AdGroup. Low performing keywords in the same Adgroup will bring down performance (and increase CPC[cost per click]) of the whole AdGroup.

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